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HealthMetrix Research Selects Benchmark Medicare Advantage Websites for 2011 MedicareWebWatch Certification

PHOENIX, AZ (January 24, 2011) – HealthMetrix Research Inc., an independent research firm, today announced the selection of 23 Medicare Advantage plan websites forMedicareWebWatch certification. The announcement was made during the 8th Annual Medicare Congress in Phoenix, AZ. MedicareWebWatch certification recognizes excellence in Medicare plan website content, member connectivity, design and privacy assurance. The benchmark websites were selected from 137 Medicare Advantage websites after a comprehensive review during December 2010. According to HealthMetrix Research Inc. president Alan Mittermaier:

"Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests. These 23 organizations chosen for MedicareWebWatch certification have demonstrated a significant resource commitment towards maximizing the relevance and readiness of their Medicare Advantage websites. HealthMetrix Research is pleased to recognize their preparedness especially as beneficiaries encounter substantial changes to the Medicare Advantage program this year."

MedicareWebWatch certification is based on HealthMetrix Research’s methodology that weighs 50 website features related to: plan-specific content; external content resources; member connectivity; design and navigation; privacy assurance. Certification details are available at www.MedicareWebWatch.com. HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products.

Source: HealthMetrix Research Inc. www.MedicareWebWatch.com

Contact: Alan Mittermaier 614-236-8345

2011 MedicareWebWatch Certified Websites

Aetna www.aetnamedicare.com
BlueCross BlueShield of HI www.hmsa.com
BlueCross Blue Shield of MA www.bluecrossma.com
Blue Cross Blue Shield of Minnesota www.bluecrossmn.com
BlueCross BlueShield of NC www.bcbsnc.com 
BlueCross BlueShield of RI www.bcbsri.com
Capital District Physicians' Health Plan www.cdphp.com 
EmblemHealth - HIP www.hipusa.com 
Excellus Blue Cross Blue Shield www.excellusbcbs.com 
Group Health Cooperative www.ghc.org 
HealthFirst Health Plan www.health-first.com 
HealthPartners www.healthpartners.com 
Highmark Blue Cross Blue Shield www.highmarkbcbs.com 
Horizon Blue Cross Blue Shield of NJ www.horizon-bcbsnj.com 
Independence Blue Cross www.site65.com 
Intervalley Health Plan www.ivhp.com 
Kaiser Permanente www.kaiserpermanente.org 
MVP Health Plan www.mvphealthcare.com 
Optima Health www.optimahealth.com 
Priority Health www.priorityhealth.com 
Rocky Mountain Health Plan www.rmhp.org 
Tufts Medicare Preferred www.tuftsmedicarepreferred.org 
UPMC Health Plan www.upmchealthplan.com