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HealthMetrix Research Selects Benchmark Medicare Advantage Websites for 2012 MedicareWebWatch Certification

WASHINGTON, DC (January 24, 2012) – HealthMetrix Research Inc., an independent research firm, today announced the selection of 21 Medicare Advantage plan websites for MedicareWebWatch certification. The announcement was made during the National Forum on the Business of Medicare Advantage. MedicareWebWatch certification recognizes excellence in Medicare plan website content, member connectivity, design and privacy assurance. The benchmark websites were selected from 137 Medicare Advantage websites after a comprehensive review beginning December 2011. According to HealthMetrix Research Inc. president Alan Mittermaier:

"Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests. These 21 organizations chosen for MedicareWebWatch certification have demonstrated a significant resource commitment towards maximizing the relevance and readiness of their Medicare Advantage websites. HealthMetrix Research is pleased to recognize their preparedness especially as beneficiaries encounter continual changes to the Medicare Advantage program annually."

MedicareWebWatch certification is based on HealthMetrix Research’s methodology that weighs 50 website features related to: plan-specific content; external content resources; member connectivity; design and navigation; privacy assurance. Certification details are available at www.MedicareWebWatch.com. HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products.

Source:  HealthMetrix Research, Inc.

Contact:  Alan Mittermaer  614-236-8345


Aetna www.aetnamedicare.com 
Blue Cross Blue Shield of Minnesota www.bluecrossmn.com 
BlueCross BlueShield of RI www.bcbsri.com 
Capital District Physicians' Health Plan www.cdphp.com 
CareMore www.caremore.com 
EmblemHealth www.emblemhealth.com 
Excellus Blue Cross Blue Shield www.excellusbcbs.com 
Group Health Cooperative www.ghc.org 
Health First Health Plan www.health-first.org 
HealthPartners www.healthpartners.com
Highmark Blue Cross Blue Shield www.highmarkbcbs.com 
Horizon Blue Cross Blue Shield of NJ www.horizon-bcbsnj.com
Independence Blue Cross www.ibxmedicare.com
Kaiser Permanente www.medicare.kaiserpermanente.org
MVP Health Plan www.mvphealthcare.com
Priority Health www.prioritymedicare.com
Rocky Mountain Health Plan www.rmhp.org
SCAN Health Plan www.scanhealthplan.com
Security Health Plan www.advocareplans.com
Tufts Health Plan www.tuftsmedicarepreferred.org
UPMC Health Plan www.upmchealthplan.com